• Maximize sales of $40-$100 products.
• Generate a scalable stream of qualified leads.
• Maintain a constant flow of new customers while building lookalike audiences.

• Maximize revenue by running Facebook advertising campaigns targeting both warm and cold traffic.
• Generate audiences to scale for new customers.

• Drive traffic to a landing page and capture sales.
• Develop a Strategy to continuously gather information from current customers to build lookalike and new audiences.

A proprietary process was used to define the target. The process began by identifying larger audiences with three main categories: landlords, renters, and homeowners.

I was given $3,000 per month to try and get the best return possible, so I spent about a week on low-cost warming campaigns to test audiences. When we had what we thought would be a few good options, we started the sales campaign.

Created, tested, and optimized ads based on a selection of variables including color, contrast, and headline message.

High-performing campaigns were scaled up, and less effective campaigns were scaled down or eliminated.

The landing page was optimized to look more like an eCommerce site, and we also tested some other landing pages along the way.

• Almost 500,000 impressions.
• CTR of 6.5%.
• ROAS of 5.45.

The most profitable traffic, which accounted for 63% of revenue, was warm traffic. This result reflects the Strategy of maximizing opportunities with strategically cultivated audiences to extend a relationship. This takes place by targeting people who have already expressed a degree of interest.

Members of these warm audiences are drawn from sources including:

• Uploaded email lists
• Website visitors
• Video viewers
• Facebook fans
• Landing page visitors